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The objective of the job interview is simple and singular - Get the Job Offer! Job interviews give you the opportunity to make the decision to accept or reject an offer.
This may sound fundamental - and you are right, it is. You would be absolutely amazed at how many candidates either don’t know it or forget it during an interview, sometimes with disastrous results.
As you prepare for and participate in an interview, you should never forget the simple, singular objective. Get the Job Offer. It is the most important thing you can do.

You are not interviewing to decide if you would like to work for a company. Do not let your opinion of the company distract you from your objective. If you don’t get the offer, it will make little difference whether or not you like the position offered or the company offering it. You are not interviewing to broaden your knowledge of available opportunities. There are far more effective and efficient ways to do this. A "ho-hum" attitude has no place in a job interview. Leaving an employer with the impression that you are just shopping is a fatal mistake.

The "Winning Interview"

The process of interviewing with the object of getting an offer is called the "Winning Interview". A specific technique is involved. This technique is built on the premise that there will be more than one candidate for every job opening. There may be ten or more. There may be candidates that are better qualified than you are, but believe it or not, qualifications - so long as they are adequate- will make very little difference who receives the job offer. This doesn’t mean that qualifications aren’t vitally important; they are. However, a company looking for a mathematician doesn’t necessarily need or even want an Einstein.

The Basic Technique

Basically, the winning interview consists of finding out what requirements are necessary for the open position and then convincing the interviewer that you are the person for that job. They key word is convincing. To be really convincing, you must seize the initiative at some point during the interview and subtly make the interview continue according to your strategy.
In detailing the techniques of the winning interview, we will be discussing:

What the employer is really looking for in the interview
What you should do to prepare for the interview
The anatomy of the interview to show you what can be done before, during and after the interview to improve your chances of receiving the job offer
Some of the common mistakes made during the interview
Typical questions; especially related to salary
General tips - a practical list of "do’s and don’ts" when interviewing